Unfortunately, this is where most small startups fumble and drop the ball. Indeed, over half of all small businesses have a totally inadequate marketing strategy.
Branding is what builds long-term relationships with your customers
Think of how identifiable the Coca-Cola logo and insignia is. How about Pepsi, Nike, Google, Nissan, Mercedes-Benz, BMW motors, McDonalds just to mention a few.
Branding is not rocket-science. This is especially true if you know who you are and how you want to be perceived by others. Yet many small businesses neither know who they are or how they want to be perceived by the world. This leads to an identity crisis which stunts their ability to move forward with more targeted marketing. Ultimately this has a negative effect on lead generation. This leads us to the conclusion that Houston business branding is imperative not just for big corporations, but also for small businesses. In fact, it may be even more important the smaller your business is.
Many get caught up with the word “brand” and believe it’s this colossal term reserved for corporate powerhouses. The reality is that every company—and in this day of social media, most individuals—should establish what their brand equals. To get started, go to your whiteboard or a piece of blank paper and write the name of your company and, to the right of it, a big equals sign. That will start you off in the right direction.