What does PPC mean and how does it work?
PPC stands for Pay Per Click and is a form of paid advertising for online marketing. With over 1 trillion websites in the world and growing, it’s not enough just to have your business somewhere online. To be competitive, one must actively have their information where online traffic exists. PPC campaigns help you get more traffic and exposure by displaying your ads to relevant people searching for your product or service. As the term Pay Per Click implies, you only have to pay when someone actually engages with your ad.
Google AdWords is the world’s most popular Internet advertising platform, generating more leads and sales than any other. Considering that every business is different and marketing goals vary, Google made it so AdWords campaigns have a lot of flexibility and can cater to whatever marketing budget you may have. Whether your business is local or global, we have the ability to target whatever locations you’re looking to generate leads from. Since you have control over which keywords you use with paid advertising, your campaigns lead to more targeted traffic than organic search results. In addition to your ads being displayed on Google, you have the option to let Google display your ads to their search partners that receive significant amounts of traffic, such as websites like CNN, Food Network, AOL and thousands of others.
Our Pay Per Click (PPC) Management Services
At Team Web USA, our online marketing experts utilize their knowledge of PPC platforms to produce results for whatever marketing goals you may have. In addition to Google AdWords management, we are qualified to run paid social media campaigns on platforms such as Facebook and Twitter. By using a variety of PPC platforms, a business can maximize the amount of online exposure they receive and generate more revenue from increased website traffic.
To get a better understand of your business, we use our resources to perform targeted keyword research and competitor analysis. By figuring out what keywords relate the most to your business and analyzing what your competitors’ are doing with their paid advertising, we can develop PPC campaigns that are optimized for your specific industry.
Operating out of Houston TX, we at Team Web USA promise to provide superior online marketing services through our knowledgeable professionals that reside right here in the United States! If you’re ready to learn more about how to increase your online presence and conduct successful PPC advertising campaigns, please contact Team Web USA at 832-779-8315 so we can advise you on making the correct marketing decisions for your business.